“當我們有機會與FAE Beauty(一個素食和無殘忍化妝品品牌)合作時，我們做的第一件事就是捫心自問，我們是否能夠做一些改變現狀的事情。我們的客戶也有同樣的想法，這是一個綠色的信號，我們可以一起合作，做一些不僅有趣，而且有意義的事情。即使這意味著不適合可能更容易營銷的產品。FAE Beauty就是從這種思想和氣質中誕生的。FAE Beauty代表自由平等的美這正是我們想要的目標。我們甚至用大膽的陳述來命名口紅的顏色，這是人們在試穿或看到某種顏色時腦海中想到的&時髦;利用了很大程度上由媒體和社會創造出來的隱性認知。我們創造了強大的品牌氣質，大膽的品牌精神。動態的品牌識別，為品牌建立了一套從攝影到圖形插圖的視覺資產。主要字體是Bw Gradual，選擇它的獨特和邊緣的字形和字母形式，以代表品牌的精神。該網站使用的是穆里。設計包裝是為品牌創造一個標志性的聲明。我們選擇了一個干凈的白色子彈，在印度的美容領域脫穎而出的大多數品牌。紙盒上的彩虹色表面，是為了巧妙地暗示品牌在各個方面的包容性。我們與產品開發團隊緊密合作，挑選和選擇口紅子彈的尺寸，完成，顏色。

">When given an opportunity to work with a FAE Beauty, a brand for vegan and cruelty-free cosmetics, the first thing we did was a gut check on whether we’d be able to do something that questioned this status quo. Our client was on the exact same page, and that was a green signal to work together on something not just fun, but also meaningful. Even though it meant not fitting into what may be easier to market.FAE Beauty was born from this thinking and ethos. FAE Beauty stands for ‘Free And Equal Beauty’ which is exactly what we wanted our purpose to be.We even named the lipstick shades with bold statements that people think of in their heads when they try on or look at a certain shade – playing on the unspoken perception largely created by media and society. We created a strong brand ethos, a bold & dynamic brand identity and built a set of visual assets for the brand from photography to graphic illustrations.The main typeface is Bw Gradual, picked for its unique and edgy set of glyphs and letterforms to represent the ethos of the brand. The website uses Muli.Designing the packaging was about creating an iconic statement for the brand. We chose a clean white bullet to stand out against most brands in the beauty space in India. The iridescent finish on the carton, is meant to subtly imply the inclusiveness of the brand in every respect. We worked closely with the product development team to pick and choose size, finish, color for lipstick bullet.