Bill Darling Jury Award
比爾·達(dá)林 評(píng)審獎(jiǎng)
Title: Minimal | Designer: Maria Adam Fernandes (Germany) | Client: Minimal (Vienna, Austria)
題目：最小（0到10歲兒童服裝品牌） | 設(shè)計(jì)者：Maria Adam Fernandes（德國）| 客戶：最小（維也納，奧地利）
“It’s a very functional solution for what it is…kids clothing. For example, the ‘continuous’ line approach of the logo would translate well to stitching / embroidery. ‘minimal’ is a powerful word when talking about design and impossible to ignore, especially when it is the name of your company! I like how the solution is expressive and yet true to the word ‘minimal’ – a hard balance to achieve. The style in which the logo is drawn could easily be extended to illustrations of the garments, secondary typography, animation, etc. Overall, the logo is a nice solution that achieves the right balance of function + emotion.”
——Bill Darling (Creative Director of Saffron, UK)
“對(duì)于兒童服飾而言，這是一個(gè)非常實(shí)用的解決方案，例如標(biāo)志中連續(xù)線的做法很適合縫紉或繡花。在設(shè)計(jì)的世界里，‘最小’（或‘最簡(jiǎn)’）是一個(gè)重 要的標(biāo)準(zhǔn)，當(dāng)它成為公司的名字時(shí)則更引人注目！能把復(fù)雜的多音節(jié)單詞表現(xiàn)出‘最小’的含義，是件很難實(shí)現(xiàn)的挑戰(zhàn)，而涂鴉的圖案風(fēng)格也可以很容易地?cái)U(kuò)展到服 裝、二次印刷和動(dòng)畫中。總之，該標(biāo)志很好地實(shí)現(xiàn)了功能和情感的完美平衡。”
——比爾·達(dá)林（Saffron公司創(chuàng)意總監(jiān)，英國）
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