Cristian Kit Paul Jury Award
克里斯坦·凱特·保羅 評審獎
Title: Tianwei Textiles | Designer: Zhao Gang (China) | Client: Tianwei Textiles (China)
題目：天威紡織 | 設計者：趙剛（中國）| 客戶：天威紡織（中國）
“It was difficult to pick one as my “Best of show” choice, but I finally decided for Tianwei Textiles, probably because my own background is based on rebranding of large entities and I know how challenging a high-stake program can be. The TT symbol is a powerful and witty monogram, accompanied by a simple and functional wordmark in a clear yet vibrant composition, establishing for Tianwei Textiles an energetic and reliable identity.”
——Cristian Kit Paul (Co-founding and Creative Director of Brandient, Romanian)
“挑選一個‘最佳標志’真的很難，但我最終決定選擇了‘天威紡織’，這可能和我自己主要從事大型實體公司品牌重塑的背景有關，因為我知道這是一 個有著很高風險的挑戰。TT組成的符號是一個強大而詼諧的字母組合，簡單明確的文字圖形，清晰且充滿活力，為天威紡織創造了一個活力四射、安全可靠的品牌 形象。”
——克里斯坦·凱特·保羅（Brandient公司聯合創始人，創意總監，羅馬尼亞）
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